Selling through Objections and Winning with Differentiation
In this one hour webinar, Aaron and Hardscape Nate share how to overcome common and not-so-common client objections, and ways to win more projects utilizing your ability to differentiate yourself from your competition.
Contributing Experts
Aaron Ausen
Aaron was practically born into the concrete industry. He spent more than 20 years with his family's Janesville, Wisconsin, precast business before joining Rosetta Hardscapes in 2018 in manufacturing specialist and business development roles. As sales director, Aaron now leads Rosetta's global production network expansion and manufacturer support efforts. Outside of work, Aaron loves to coach youth sports and spend time on his hobby farm.
Hardscape Nate
It's not his legal name, but "hardscape" is this guy’s way of life. Hardscape Nate Fuelleman has spent 20+ years helping families get the most out of their backyards and landscape contractors level up their outdoor living installation businesses. He geeks out over garden walls, pavers, steps, and fire features. And why wouldn’t he? A thoughtfully designed and expertly crafted outdoor space can forge friendships, make memories, and heal the soul. Think he’s overselling it? Spend a summer evening on the patio enjoying an oaky Chardonnay or a gooey s'more while listening to the crackle of a flickering fire. You can thank him later.