Marketing Copywriter / Communications Specialist

If the power of words fascinates you, and you're looking for a career where you can use your writing to drive results - we'd love to talk to you!

The Manthei Group of Companies is seeking a writer to create content for our licensing brands - Redi-Rock, Rosetta, and Pole Base. We are a growing company in Charlevoix, Michigan serving customers all over the world. We believe in working hard, being the best, giving back, and enjoying the lake.

The fun part about joining this marketing team is that we are leading our industries. We are using technology and working on marketing strategies that no one in our industry has a handle on, and it's fun to be the leader of the pack! We need someone to help us widen our lead through developing awesome content that drives results. We are a small, agile team and we're constantly growing and improving.

You're perfect for this role if:

  • You're driven by seeing your writing produce results. You're creative and can turn a phrase beautifully, but what really motivates you is seeing how your writing drives action, generates leads, and produces sales. You motivated by the data.

  • You're ambitious. You see opportunity, you bring new ideas to the table, and you propose new initiatives to drive the company forward. You can take a general direction, run with it, and come back with something better.

  • You are curious and always looking for new and better ways to do things.

  • You're organized and can juggle multiple projects, audiences, deadlines, and brands on tight deadlines.

  • You're very open to feedback. You know that there's wisdom in the team and you want the best results -  and that often means seeking an opinion from other people! At the same time, you're not afraid to stand up for your ideas.

  • You're genuinely a nice person and you enjoy working in a team environment.

  • You think like an owner. You are always thinking about the best ways to help the business grow, and you're always looking at how your words affect the bigger picture.

Core responsibilities include:

  • Brand messaging - continue developing brand messaging for our 3 unique brands and keep it consistent throughout all our marketing.

  • Email marketing campaigns- create a strategy, write copy, schedule campaigns, proof layouts, coordinate with the other team members involved, and study data to constantly improve results. We have email campaigns running for multiple customer types in multiple market segments, so the ability to keep content on-target for the audience is key! Laying out emails is also a possibility.

  • Analytics - we have a person on staff digging into analytics, but this position needs to dig into it as well to see how content is driving action and how we can to constantly make things better

  • Website and SEO content - there are a lot of quick wins for SEO content on our websites to attract more organic visitors. Be proactive about seeing opportunities for SEO content and take the lead on developing and launching it. We have an easy-to-use CMS system and everyone on the marketing team is proficient in making updates.


  • 4 year degree, preferably in English, writing, communication, marketing, sales, journalism, or business

  • 1-3 years professional experience preferred, or several professional internships

  • Basic understanding of SEO, or an interest in learning

  • Project management experience is a plus

  • Basic graphic design ability is a plus but not required

  • The ability to convince us that you don't need these qualifications to rock at this job

To Apply:

We are an equal opportunity employer and encourage all qualified people to apply. We will review applications as they are received and look forward to hearing from you.